NLP

Neuro: Nervous system through which our brain receives and processes information.

Linguistic: Language and non-verbal communication systems through which we communicate with ourselves and others.

Programming: The ability to modify our programming and change the behavior to achieve specific desired goals and results.

NLP originated in the early 1970s in California, USA. Richard Bandler and John Grinder, at the University of Santa Cruz, began exploring how really effective people achieve their results, by studying individuals who excelled in their own fields.

They found that each of their subjects exhibited specific personal patterns, behavior and thinking. It is these patterns, with their component elements, which form much of the basis of NLP. These patterns demonstrate how people achieve excellence in performance and which can be copied by others in order to replicate the achievements of high performers.

At the heart of NLP is a wide range of methods and models it offers for understanding how people think, behave and change. It offers a flexible approach which brings about positive, fast change in individuals and organizations and empowers them to adapt to an ever-shifting world.

NLP has been variously described as the technology of the mind, science of achievement and the study of success. NLP is an 'incredibly effective and enjoyable way to access the potential of our brain.

NLP techniques have been particularly successful in business environments in areas such as